If you are looking for an email marketing agency to help your business expand, I suggest you go for Emma's email marketing service.
Here in this article, I will tell you everything every clue about Emma's email marketing service.
Let me introduce what "Emma" is, it is essentially an unofficial abbreviation for "Email Marketing."
Additionally, it acts as the face of the business, helping to distinguish it from the many other email marketing software options on the market.
Clint Smith and Will Weaver founded Emma in 2003. Its main office is in Nashville, Tennessee, and a satellite office is located in Portland, Oregon. Having acquired additional digital service providers like Boomerang along the road, the company now expands its reach while preserving its Southern origins and headquarters and has additional operations in Indianapolis, London, San Francisco, and Sydney.
In fact, Emma provides an approach to email marketing that is a little unusual. Not only will you discover a simple, enjoyable solution, but also a support team eager to walk you through the procedure. With a number of factors to take into account, Emma might not be the best ESP (Email Service Provider) for many businesses.
Let's get going and explore each category to see if Emma's email marketing checks all the right boxes for your business.
Emma Hardware & Software Requirements
As a cloud-based SaaS platform, Emma's email marketing does not require any local installation. It is made to function nicely with the majority of popular web browsers, including:
- Google Chrome
- Mozilla Firefox
- Apple Safari
- Microsoft Edge
However, you are unable to work on Emma with the following unsupported web browsers:
- Sea Monkey
- Internet Explorer
- Opera
- Camino, etc.
Emma is currently not mobile-responsive, which means that mobile devices cannot use the app.
While some users may have no trouble signing in and entering their credentials on mobile devices, this may not be viable for other users. On a mobile device, your experience could be different.
Emma advises that for the greatest experience, you access the platform from a desktop or laptop computer using the most recent version of a supported web browser.
Emma Key Features
In this section, I will reveal some of the benefits of how Emma does things.
Emma HQ
Emma HQ was developed primarily to assist colleges, eateries, gyms, and other franchise businesses in managing their email marketing. With three special features, it responds to the changing needs of marketers at distributed organizations.
Approval Dashboard: Emma HQ makes it easier for marketers to examine and approve content by allowing them to do it all from a single dashboard. Each must be submitted to the approvals dashboard before sending so that marketers can rapidly add content or make modifications to make sure every email adheres to brand guidelines.
Brand Control: Emma HQ allows customers to build and distribute authorized templates with their sub-accounts as well as lock creative elements inside the templates in order to give a consistent brand experience. Colors, fonts, and text sizes are examples of branding and style elements. Users can create and distribute more approved templates and assets, such as company logos, files, and photos while utilizing asset management. Individual sub-accounts can create emails with personalized content much more easily while yet upholding a consistent brand.
Activity Dashboard: Marketers may view all recent activity and results from all of their sub-accounts on the consolidated dashboard. This will make it easier to determine which areas are succeeding and which ones require additional help with their email marketing strategy.
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Marketing Automation
You can build customized workflows based on any action your audience takes—both within and outside the inbox—using this potent marketing automation capability. What you need to know about its marketing automation functionality is listed below:
List Segmentation: Emma's advanced segmentation tool, which can target users down to specifics like birthday, zip code, products purchased, and whether or not they've opened your most recent email, maybe its best feature. When launching targeted messages, you may construct an infinite number of segments, making it simple to communicate with segmented groups. This is a great tool to analyze your markets and improve your outcomes.
Branding Logic: Based on a person's email opening or click behavior, this functionality enables you to send the most relevant content. The next campaign may be started as a result of this.
Setoff Messages: Emma transforms consumer data into an automatic email that is incredibly timely and relevant based on website visits and recent transactions.
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Dynamic Content
With Emma's powerful new dynamic content functionality, you can send customized emails to all of your audience members based on the information you have about them.
Based on the information you get from them, you can use varied images, color schemes, and text blocks to make different user demographics feel comfortable. Additionally, you can test a sample demographic and then distribute the most effective email to the remainder of your list.
Landing pages
Without the need for a developer, Emma enables you to create beautiful click-through landing pages. You only need to create your landing page, hit "publish," and you'll have a shareable link that will work great for receiving traffic from all of your networks.
With Emma's landing pages, you may thus:
- Create your landing page using its drag-and-drop editor.
- Every landing page receives a unique URL.
- Integrate a signup form to gather leads, contact details, or RSVPs for an event.
- Page titles that can be changed for SEO.
- Google Analytics integration allows you to monitor link clicks.
AB/ content testing
One of the most fundamental elements of email marketing is A/B testing, which lets you make two variations of the same email with a few little changes and compare how well they perform. This enables you to learn more about the email content preferences of your subscribers.
Emma's case of use
With carefully placed color against a brilliant white background, its design is fairly simple and contemporary. Among the few tabs available are Home, Audience, Campaigns, Response, and Automation.
The way Emma guides you through the learning process is fantastic. It will give you starting points even if you skip the training videos. Additionally, it places a strong emphasis on fostering feedback.
It provides the essential information for identifying the metrics and launching your email campaign after careful planning. By doing this, it makes sure that consumers are using the best scoreboard available.
It's also important to note that Emma provides email and phone assistance for all of its tiers, which is something you won't typically find with competing platforms. Because of this, Emma is recognized as one of the best platforms in this category.
Email Analytics
You can learn more about your audience and use your data to improve results with each email you send due to Emma's exact and perceptive reporting.
You will receive a variety of data and metrics, such as openings, clicks, shares, and opt-outs. Emma, however, takes a step further and offers visual feedback in relation to the parts of the email that subscribers engaged with.
Additionally, there are some vivid and eye-catching graphs to make visualization simple.
Emma will assign your campaign a mail score at the end of each day to give you an indication of how it is doing.
Also, reports may be exported as spreadsheets or.pdf files.
Emma Security Features
Emma promises to store and process data in a US-based cloud environment that complies with SOC 2 Type II and ISO 27001 standards and other compliance requirements.
It regularly reviews and updates its security documents to reflect adjustments made in response to newly discovered risks and its dedication to continuous development.
Emma also assesses the capacity to recognize, guard against, detect, react to, and recover from security events using the NIST Cybersecurity Framework.
The business continuously assesses the physical security of its data centers for all facets of operational performance and safety.
They also have proximity card access control systems with multi-stage protection at the entrance and exit doors.
Access is also restricted to approved data center staff members. Without previous authorization and the necessary escort, no one is permitted to enter the production area. Every member of the data center staff is subject to background checks.
Emma is only permitted to divulge any information about your account to an outside company in the following circumstances:
- The company is handling your payment for Emma's services, and it needs specific information to complete the transaction.
- The federal government or other organizations with the authority to demand that they reveal your personal or account information
- Emma is using your campaigns, templates, or case studies as examples and has your consent before sharing this content.
- Emma will only release broad, aggregate (non-personally identifiable) data when reporting on its overall client base and activity.
Emma Integration & Add-ons
Emma works nicely with a few popular apps, allowing you to synergize your data. Nevertheless, there are only a few in the pool.
A few other services, such as Eventbrite and SurveyMonkey, as well as analytics, CRM, video, and a few other alternatives, are available. Consider how your data needs to interact before choosing Emma because a lack of integrations can be a deal-breaker for some.
Emma Pricing Plans
The software offers 3 editions with different prices that are catered to various user groups. Everything that is included in each tier is quite clear. However, keep in mind that each plan requires an annual contract, which may be pricey unless you were confident Emma was right for you.
Despite having a rather premium price when compared to other email marketing platforms, it offers excellent value. The software is priced with the successful small business in mind, and it offers customer support at every level as well as a powerful feature set.
Here are 3 pricing options described below:
Pro Plan (starting at $99 per month): for smaller businesses prepared to do more intelligent email marketing (Emma lite).
- Segmentation tools
- Lightbox signup forms
- Dynamic content
- A/B content testing
- Built-in integrations
- API Access
- Drag-and-drop email editor
- Email template gallery
- Real-time reporting and analytics
- Guestbook app
- List importing
- Code-your-own mailings
- 1 user
- 1 email automation workflow
- Email & phone support
Plus plan (starting at $159 per month): for effective marketers seeking cutting-edge email features (Emm essentials).
- 10 users
- Unlimited email automation workflows
- Landing page builder
- Everything in the Pro Plan
- Litmus inbox preview
- Custom event API automation
Emma HQ (starting at $249 per month): for administering email programs from a single corporate account for large brands or franchised companies (Emma for teams).
- Everything in the Plus Plan
- Approvals dashboard
- Template style locking
- Tiered account structure
- Activity dashboard
- Template and asset manager
- Account and user permissions
- Unlimited managers
- Create custom templates
- Private branding
You can call Emma for a personalized price if you have more than 10,000 contacts.
Emma customer support
Emma customer support is available through the followings:
- Facebook: Emma frequently posts links to articles and marketing resources on its Facebook page.
- Twitter: The Twitter feed is actually updated a bit more often and features similar content
- Email: When you sign up for Emma, an email address will be provided.
- Phone: Your Emma representative's phone number will be provided to you.
- Blog: On social media, you can find links to a lot of helpful blog posts.
- Video Tutorials: Emma provides a collection of video lessons for quick learning.
- The Emma Community: A forum functions as an online support group.
Pros and Cons of using Emma
Pros:
- Simple to use
- Rich feature set
- Prior to sending an email campaign, use an automatic spam filter.
- training and direction are widely available.
- fantastic customer support.
Cons:
- No monthly payment schedules
- Very expensive
- just a few integrations
Emma Email Marketing FAQs
In this section, I will add some related questions that may likely add value to you.
Q: What is Emma Email Marketing?
In this article, I have introduced what Emma email marketing is all about in the introduction section if you can recall but I will still repeat it here again.
Emma is a cloud-based email marketing platform that assists users in setting up, managing, and reviewing their email marketing campaigns. Users can check reports to see how many recipients opened the emails and how many clicked on the links to assess how well the campaigns are performing.
Q: How Do You Submit A Campaign To Emma?
By selecting the Schedule for later option, you can select a future send time or click the Send now button to send your campaign immediately. Your account's time zone determines the transmit time. (If the time is inaccurate, it can be quickly fixed by clicking your name in the top right corner and then choosing Account.
What else
There is no shortage of work for marketers to do today.
Any task that involves interacting with customers, whether it be sending an email, running an ad retargeting campaign, or managing social media accounts, contributes to the overall customer experience.
There is no shortage of work for marketers to do, and there is also no shortage of resources you can employ to build a customer experience and expand your company.
Also, I recommend you check on the best email marketing agencies that boost online business. I believe it gonna be an alternative if you found Emma email marketing not intriguing.
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