There are many ActiveCampaign alternatives if you find them not friendly to your business.
Although ActiveCampaign is an excellent email marketing service, not everyone should use it. Maybe you tried it out and found it difficult to understand, or maybe you're expressly looking for a free or less expensive tool.
Whatever the case, we're delighted you're here because we'll show you a ton of great ActiveCampaign alternatives! The majority of them provide a freemium plan.
In order to address a variety of business types and requirements, we've listed a number of ActiveCampaign alternatives due to the breadth of functions it offers, from email marketing to CRM software to live chat.
But before we move straight to the point ActiveCampaign has some benefit that will help your business grow before you think for alternatives.
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Some ActiveCampaign Benefits
ActiveCampaign is a platform for email marketing that is worth considering if you're seeking for a new one. It makes it easier for small business owners to automate marketing, send targeted campaigns, and use lead nurturing methods.
1. A whole email marketing automation and CRM solution
ActiveCampaign is a complete email marketing tool that makes it simple for marketers and small business owners to use. It includes eNewsletters, marketing automation, auto-responders, lovely email templates, drag-and-drop email designer, social media monitoring, SMS marketing, CRM, and custom forms for landing pages.
ActiveCampaign can help you optimize your email approach for better lead interactions and automating your sales and marketing procedures.
2. Simple segmentation of your subscriber base
To segment your email list, ActiveCampaign leverages the idea of "tags." You see, email segmentation is a really powerful tactic for significantly raising subscriber engagement, click-through rates, and sales conversions. Actually, segmented, targeted, and triggered campaigns account for 77% of ROI (Source: EmailExpert).
Your list will be more responsive the more narrowly focused your emails are. You may easily implement this method for effective email marketing campaigns by employing tags.
3. Great user interface
ActiveCampaign's user interface is extremely friendly and intuitive, requiring little basic training. Using the email designer, you can get started quickly creating appealing email campaigns that convert and improve the experience of your customers.
You'll notice useful tips directing you in the direction of the appropriate step if you start to feel stuck or if something doesn't appear to flow quite correctly.
4. Integration of Zapier for customization
You can automate routine business processes with ActiveCampaign using a premium Zapier subscription by connecting your preferred web applications. Zapier allows ActiveCampaign to connect to more than 150 different technologies.
By linking ActiveCampaign to other programs you use, such as Google Sheets, PayPal, and Unbounce, you can utilize it for a lot more than you might have thought possible. This will allow you to automate time-consuming workflow steps.
Now let's get back to our main topic to see which ActiveCampaign email marketing software alternatives could be best fit for your online business.
ActiveCampaign Pros & Cons
First, I want to list all the benefits and drawbacks we found when reviewing ActiveCampaign's software over a period of time. So that we can discover the ideal ActiveCampaign alternative for you, we can decide what features to prioritize looking for in other email marketing and CRM platforms.
Pros:
- Excellent capabilities for sales and marketing automation.
- Deal pipelines and CRM software are also included.
- Deliverability of emails is excellent.
- Free moving assistance.
- Several different direct integrations with well-known digital tools.
- A powerful landing page builder with features for dynamic content.
- Unlimited emails on all plans
Cons:
- The reporting dashboard could do with an update. It would be useful to be able to create custom reports.
- No free plan.
- greater learning curve compared to MailerLite and other easier email marketing tools.
- Your list of deals cannot be exported from the tool.
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Alternatives to ActiveCampaign In Details
The list that follows comprises a variety of email marketing, CRM, and all-in-one marketing tools, all of which are excellent alternatives to ActiveCampaign for various reasons.
Here are the alternatives of ActiveCampaign email marketing software below:
1. GetResponse
GetResponse offers good value with so many features. These consist of, among other things, webinars, sales funnel software, and advanced marketing automation.
GetResponse was a key component in terms of email marketing strategy for many businesses, and we discovered it to be a user-friendly yet sophisticated tool.
The most Impressing thing is GetResponse offers a free forever plan that, in contrast to ActiveCampaign, includes autoresponders, a landing page/website builder, and unlimited emails.
GetResponse also offers some rather distinctive software, including webinar and graphic conversion funnel tools.
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GetResponse deficiency
The contact relationship management features of GetResponse are not very sophisticated. ActiveCampaign is a better option if you require CRM features like lead scoring and deal pipelines.
Pricing
Paid plans begin at $19 per month.
2. HubSpot
Software for managing contacts and business deals is available from HubSpot. We wholeheartedly recommend its free plan, which is an excellent option for small businesses with a limited budget.
Also, the most interesting thing is HubSpot’s free CRM plan is pretty generous, with the ability to add unlimited users and 1M contacts. This also includes email marketing, website tracking and landing pages.
Hubspot is incredibly user-friendly despite having excellent functionality. Additionally, it provides free online courses and excellent customer service.
HubSpot is relatively simple to use yet having amazing capabilities. There are also free online courses and excellent customer assistance available.
The call feature is something that sets HubSpot apart. All plans have access to this feature, which lets users make and record calls from within the site (with varying time limits).
HubSpot deficiency
HubSpot's omnichannel marketing automation is incredibly pricey — $890 per month exorbitant! Because of this, we only suggest the free and starter programs.
Contrarily, at a far more affordable price, ActiveCampaign enables you to integrate other channels such as social media, landing pages, SMS, and live chat.
Pricing
Paid plans begin at $50 per month.
3. SendinBlue
Among the features of Sendinblue are powerful automations, online tracking, CRM software, and lead scoring. It charges based on the volume of emails you send, not the number of contacts, unlike other providers.
It's fantastic that the free plan offers marketing automation. In reality, overall pricing for Sendinblue's programs is substantially lower. For $25 per month, for instance, you'll be able to send 20,000 emails to an unlimited number of recipients.
SendinBlue deficiency
Sadly, the reporting offered by Sendinblue is less comprehensive than that of ActiveCampaign.
Additionally, the CRM isn't as advanced. Lead scoring and analytics are absent, and there is no deal reporting at all.
Pricing
Paid plans begin at $25 per month.
4. Drip
Ecommerce CRM features and simple sales and marketing automation are among Drip's key features. On all paid plans, you will have access to all services and will be charged more as your member base grows.
However, be aware that you will be automatically upgraded to the next plan if you exceed the subscriber limit (without warning).
What impressed me is that Drip specializes in marketing automation, just like ActiveCampaign. Drip is perhaps the simpler of the two to learn and works great for e-commerce automations. If a user performs a specific action, like visiting a specific website, you may even automatically tag them.
Additionally, it has CRM features like a deal pipeline.
Drip deficiency
Drip isn't the most cost-effective choice for small businesses, with rates starting at $39 and no free plan. Despite this, its costs are still less expensive than ActiveCampaign's. Look into Omnisend if you're searching for an even more cost-effective e-commerce solution.
Drip doesn't provide design testing or spam. Additionally, I discovered that ActiveCampaign's drag-and-drop editor provided me greater versatility because there are more available content elements (social links, RSS, video links, etc.).
Additionally, you can add conditional email content, such as product offers depending on a contact's past purchases.
Additionally, ActiveCampaign is a more flexible tool because using Drip requires having an online store.
Pricing
Paid plans begin at $39 per month.
5. MailerLite
MailerLite is a fantastic email marketing software for people with minimal expertise. The software is quite simple to use—possibly the easiest we've encountered. But that does not mean that it is simplistic in any way.
With MailerLite, you can create stunning emails, landing pages, and websites in addition to automating list maintenance and marketing campaigns.
The 1,000 subscribers and 12,000 emails per month included in MailerLite's free package are extremely generous. Automations, landing pages, and reporting are also included.
Our bi-annual tests show that MailerLite has the best deliverability available. Additionally, they provide attractive, current landing page and mailing designs (though only basic structural templates are included on the freemium plan).
MailerLite deficiency
ActiveCampaign's reporting tools are far more sophisticated than MailerLite's. Additionally, you won't have as much access to contacts or any sales-related services like deal pipelines.
Pricing
Paid plans begin at $19 per month.
ActiveCampaign Alternatives FAQs
Q: Is ActiveCampaign the same as Mailchimp?
ActiveCampaign and Mailchimp both offer email marketing services for small- to medium-sized businesses. The key distinction between the two services is that ActiveCampaign provides superior marketing automation, contact and list management, and higher email deliverability rates.
Q: Is There a Free version of ActiveCampaign?
You can test the platform with up to 100 contacts and 100 email sends during an ActiveCampaign free trial. The trial's features correspond to the Professional tier's features.
Q: Can ActiveCampaign Be Used As A CRM?
ActiveCampaign CRM is pre-installed and accessible. The contact relationship management software comes with deal pipelines, lead scoring, and sales automation, to mention a few features, and is accessible on the Plus plan and above.
Q: What Is ActiveCampaign Best For?
The marketing automation king is ActiveCampaign. Additionally, it has excellent segmentation and contact management abilities.
Conclusion
As you can see, there are other top-notch sales and marketing platforms available that include features that ActiveCampaign does not. Additionally, in order to give you the best value for your money, we've made an effort to include services that are either less expensive or equally priced.
Making a list of the essential features you need and determining your budget are vital steps because there are always advantages and disadvantages to CRM and email marketing services.
You should have a clear notion of which tool is best for you after reading this list of ActiveCampaign alternatives and if you are not satisfy with this article, I recommed you to to check best marketing agencies that boost online business.
Of course, if you still have questions, let us know in the comments section below, and we'll try our best to assist.