Here in this blog post, we will reveal what email marketing manager jobs are all about and their duties.
An email marketing manager makes use of email communication tools to promote a business and raise brand recognition. They are professionals at using email communications, and they create marketing plans and distribution strategies to carry out campaigns that successfully engage customers and ultimately generate revenue.
The IT and marketing communications departments of a corporation frequently collaborate closely with email marketing managers to put their ideas into practice. They frequently supervise other marketing personnel who work on different areas of email marketing campaigns in their management capacity.
The Bureau of Labor Statistics projects a slightly above average growth in employment for marketing managers overall of about 9% through 2014.
The Responsibilities and Duties of An Email Marketing Manager
An email marketing manager handles a variety of activities in order to carry out email marketing campaigns. These fundamental obligations and tasks were discovered through an analysis of job descriptions for Email Marketing Managers.
Build contact strategy
The Email Marketing Manager is responsible for strategically contacting customers, developing email best practices and email calendars based on efficient campaign timing, and reaching out to specific subsets based on the company's intended audience. They create contact strategies that not only target the right customers but also create audience bases with high retention rates.
Create Campaign
Email marketing campaigns are put into action by the email marketing manager, who is in charge of all campaign-related tasks, including technical development, design, writing, and marketing.
Additionally, email marketing managers ensure that all efforts follow the company's overarching strategy, branding, and marketing and sales objectives. On both desktop and mobile platforms, they make sure the campaigns are usable and accessible.
Manage Campaign
The Email Marketing Manager will maintain email lists for the campaigns and develop a regular content plan over the life of an email marketing campaign. Together with the IT division, they locate and resolve any campaign-related technical issues.
They keep an eye on performance during the campaign and adapt as necessary.
Generate and evaluate the data
The Email Marketing Manager will generate and analyze data from each email marketing campaign afterward in order to pinpoint its strengths and faults. Their evaluation will be used by the email marketing manager to improve the efficiency of upcoming email marketing campaigns.
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Email Marketing Manager Skills
Managers of email marketing are independent thinkers who are highly motivated. They put in a lot of effort to make sure that they surpass goals and continuously enhance their procedures.
They are goal-oriented people who are skilled issue solvers. They can juggle numerous jobs, reliably fulfill deadlines, and perform well under pressure.
Basic skills: Employers seek Email Marketing Managers with these fundamental competencies, according to the job postings we looked at. Keep the following in mind if you wish to work as an email marketing manager.
- Developing experience with email marketing
- Showing the capacity to start successful campaigns
- Showing knowledge of email analytics
- Showing knowledge of CRM systems
- Having knowledge of reporting and data analysis
- Showing mastery of basic computer systems
Advanced Skill: The following skills were listed as preferred in many job listings, despite the fact that most companies did not require them. Increase your professional choices by adding these to your portfolio as an email marketing manager.
- a bachelor's degree in marketing, computer science, or a closely related topic
- a high level of competence with SalesForce
What Else
A manager of email marketing uses email communication techniques to market a company and increase brand recognition. They are experts at developing marketing campaigns and distribution methods using email communications. Through 2014, the Bureau of Labor Statistics anticipates a general 9% increase in jobs for marketing managers.
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