It is possible to reach your target audience online through digital content marketing. Your company can interact with its current and potential customers through digital content marketing using email, social media, and search engines.
Both free and paid media can be used to launch digital marketing campaigns, depending on the objectives of your company's marketing strategy. You can be creative and try new things on a limited budget because there are so many options and techniques available in digital marketing.
So here in this article, I will go ahead and explain everything to you in detail for a better understanding of what digital content marketing is all about and how it works.
What are Examples of Content Marketing?
There are way too many different types of content marketing to list them all here. My goal is to introduce you to content marketing and get you thinking like a content marketer so you can see opportunities everywhere you go. Soon, you'll have 50 ideas for content marketing per day.
You can't help but see chances to create content. To get your brain working, consider the following five examples.
1. Infographic
These images, which are typically lengthy and vertical, contain data such as statistics, charts, and graphs. Here are 197 infographics on the subject of content marketing that Michael Schmitz, head of the Content Lab at Publicis, Munich, has selected if you need some examples.
Infographics are useful because a good one can circulate on social media and stay up on websites for years. By engaging a freelancer on a platform like oDesk, you can have a professionally designed infographic; alternatively, if you want to reduce some of the risks, you can work with a business like Visua.ly.
A great infographic will typically cost you at least $1,000 to produce, but if you hire a contractor or agency to handle strategy and planning, research, copywriting, and design, it might cost you several thousand dollars.
The marketing of that infographic to bloggers and the media is another issue. Alternatively, you might create a board on Pinterest and compile infographics on a subject relevant to your business. That is a type of content marketing as well, and the only expense is your time. Hey, Michael had success with that.
2. Webpages
What distinguishes a regular website from a website that uses content marketing? Think about The Beginner's Guide to SEO from Moz, a supplier of tools and information for SEO. Millions of people have used this free resource, which has resulted in the acquisition of innumerable clients who might not have learned about Moz and the services they provide otherwise.
A case study by the design company Teehan+Lax is another option. Case studies are generally tedious. They have some great case studies. That is the distinction between content marketing and merely adding material to your website.
3. Podcast
The best-selling author of Platform: Get Noticed in a Noisy World, Michael Hyatt, lives what he preaches. His podcast "This is Your Life" receives 250,000 monthly downloads. As Hyatt elaborates in his blog post 4 Reasons You Should Consider Launching Your Own Podcast, “A podcast gives you visibility in a completely different world—primarily iTunes. I have had scores of new people say they had never heard of me until they stumbled onto me in iTunes.” In his podcast, Hyatt offers helpful tips and information for free.
However, that podcast encourages more people to buy his books, enroll in his courses, and hire him as a speaker.
4. Videos
Take a peek at Gary Vaynerchuk's YouTube channel to see how effective content marketing via online video can be. He began by making films to advertise the wine shop owned by his family, and through online advertising in general, he finally built it into a $45 million business.
Because people believe they are expensive and difficult, videos and podcasts are a form of content marketing that is generally underutilized.
But now that professional-grade equipment is more affordable than ever, it's simpler than ever to produce high-quality video and audio content. Amateur video content marketing has been used to promote Hong Kong immigration consultancy services, introduce new dentistry goods, and sell blenders. What marketing video might you put up for your business that could instantly change everything? Perhaps it's simpler than you imagine.
5. Books
People frequently mistakenly believe that books are trying to sell themselves, much like movies do. However, astute marketers know that books can be used as marketing tools as well. Although I'm sure Michael Port enjoys selling his book, the sales handbook Book Yourself Solid is a terrific resource for business owners, salespeople, and marketers.
The book also serves as a marketing tool for Port's speaking and coaching services. Even though self-publishing has made it simpler than ever to publish a book, there is still the misconception that only credible specialists may publish a business book. Create your own, and even if no one reads it, you can still use it to promote yourself whenever you're credited as the "Author of..."
Just a few examples of content marketing in the digital ecosystem are provided above. White papers, ebooks, apps, speeches in public, presentations, and blogs were more things I could have listed.
Types of Digital Content Marketing
Here, I will explain some of the best types of content marketing to get more awareness for your brand:
1. SEO
SEO is a method for raising your website's "ranking" in search results. SEO enables your page to receive more "organic" (or free) traffic. Blogs, websites, infographics, and other types of media can all benefit from SEO.
2. Social media marketing
To generate leads and attract leads to your business, you can advertise your brand and content on social media.
3. Email marketing
Email marketing is a useful tool for keeping in touch with your clients. You can use it to advertise upcoming sales, events, and discounts as well as to point customers to your business' website. Once you dive into digital marketing, involve email marketing immediately by collecting email addresses that will also help you in marketing your content. See how to write perfect emails that generate leads.
4. Pay Per Click (PPC).
Pay-per-click marketing allows you to compensate publishers each time one of their ads is clicked on your website. Google Ads are among the most popular types of pay-per-click marketing. By paying "per click" for the links you include on those pages, you can purchase Google's search engine results pages.
What else?
Whatever the product or service you offer, creating buyer personas to understand the needs and goals of your target audience is a crucial component of any digital marketing plan. Any industry can benefit from digital content marketing for their business.
The ideal digital content marketing approach to use for your company should be implemented, though.