These are the most excellent entry-level digital marketing jobs for beginners. Read out how to land a job even if you lack experience.
Securing a digital marketing job is the first step toward launching a career in digital marketing. The good news is that you can get entry-level marketing jobs even if you have yet to gain experience.
In this ultimate guide, you will learn every-every about entry-level digital marketing jobs, such as:
- Where you can find digital marketing jobs
- The skills and qualifications you may require
- The standard salary scale for entry-level jobs for digital marketers
- The expected career path for each job type
- A comparison of the best entry-level digital marketing jobs
In case you are wondering which is the best entry-level digital marketing job to pursue? I can suggest you should go for a Digital Marketing Specialist.
Digital marketing specialists get a higher starting salary than other marketing job types, and the top salary once they reach senior-level positions is higher than in other jobs. Other jobs are lucrative too but Digital Marketing Specialist is at its peak.
In the graph above, entry-level professionals, mid-career professionals (5 to 9 years of experience), and senior-level marketers are compared in terms of the average yearly income for the top digital marketing jobs (more than 10 years of experience).
So, before we go far I need to tell you how to start a digital marketing job even with no experience. I believe it going to set you on track to becoming a digital marketing freelancer.
How To Start Digital Marketing Job With No Experience?
Starting a digital marketing job without prior experience may seem stressful, but it is entirely possible with the correct mentality, commitment, and strategic approach.
As someone who began his digital marketing career from the ground up, I understand the difficulties and uncertainty you may experience.
In this guide, I'll offer my own views and practical strategies to assist you get started in digital marketing even if you don't have any prior experience.
So here, I will assist you by giving the clues on digital marketing jobs that will be easier for you to get. Here are:
1. Gain fundamental knowledge: Educate yourself on digital marketing concepts such as SEO, social media marketing, content marketing, and PPC advertising through online resources and courses.
2. Build your personal brand: Create a website or blog to showcase your passion for digital marketing. Engage with the community on social media platforms and network with industry professionals.
3. Get practical experience: Offer your services to local businesses or nonprofits to work on real-world digital marketing projects. This will help you develop skills and create a portfolio.
4. Volunteer or intern: Consider volunteering or interning at a digital marketing agency or startup to gain practical experience and mentorship.
5. Obtain certifications: Pursue relevant certifications from reputable sources like Google Ads, Google Analytics, HubSpot, or Facebook Blueprint to enhance your credibility.
6. Stay up to date: Follow influencers, attend webinars and conferences, and join online groups to stay up to date on industry trends.
7. Create an eye-catching resume: Highlight your enthusiasm, talents, credentials, and relevant practical experience for the digital marketing career you're seeking for.
8. Use personal connections to your advantage: Inform your network about your job hunt and attend industry events to broaden your network and enhance your career possibilities.
9. Emphasize transferable skills: Transferable skills such as data analysis, creativity, communication, and project management are important in digital marketing.
Best Entry-Level Digital Marketing Jobs Of the Moment
Here are the best entry-level jobs and junior digital marketing jobs you can go for:
- Entry-level digital marketing specialist
- SEO Specialist
- Content marketing specialist
- Social media manager
- PPC specialist (SEM)
- Affiliate marketing manager
All these are digital marketing jobs you can pursue and I will guide you on each one of them: the titles you will use to search for them, the average salary you can expect to make, and the skills you need to be.
Entry-level digital marketing specialist
A digital marketing specialist is a junior digital marketer who is in charge of promoting a website through various digital marketing platforms.
There are two (2) categories of digital marketing specialists, which are:
- Those with some experience - professionals with the training required and 1 to 4 years of experience.
- Those with no experience - holders of a university degree in marketing, digital media, or digital marketing, as well as a certificate in these fields, but without any professional experience.
Related job titles
So if you want to look for digital marketing jobs, These job titles are used by businesses seeking entry-level digital marketing specialists:
- Remote digital marketing specialist
- Marketing Specialist
- Junior digital marketing specialist
- Digital marketing associate
- Entry-level digital marketing professional
- Entry-level marketing associate
Once you put these keywords in the Google search bar, Google will give you a lot of results for companies demanding your skills.
Average Salary
Entry-level digital marketing specialists typically make roughly $40K annually, this is the breakdown below:
- Entry-level (less than 1-year experience) - $40k
- 1 to 4 years of experience are earning $49k
- 5 to 9 years of experience are earning $71k
The highest-paying salary for a digital marketing job is roughly $86K per year, which is the average salary for managers in this field who rise to the top of the ladder.
Skills you need to become a digital marketing specialist?
To become a digital marketing specialist, you need to master the following skills below:
- Mastering what digital marketing is all about and how it works
- Mastered working with PPC platforms like Google ads, Bing ads, and Facebook ads
- Mastered basic HTML skills
- Have experience with well-known CMSs like WordPress, Magento, and Shopify
- Being competent in terms of creating and analyzing Google Analytics reports
- Basic SEO knowledge (optimizing titles, meta descriptions, working with on-page SEO)
Typical career path
According to Alex Chris of Reliable Soft explained that digital marketing specialist typically follows the following career path:
- Digital marketing specialist (Entry-Level) – No experience
- Digital marketing specialist – 1 to 5 years of experience
- Digital marketing manager / Digital marketing director – more than 5 years of experience. Salary can rise to $98K per year based on experience.
- Chief Marketing Officer – The average salary is $170K per year.
There is only a change in title for freelancers. Professionals with experience in digital marketing are frequently referred to as digital marketing experts or consultants.
Years of experience, the ability to showcase their accomplishments as proof of their skill, and, of course, a higher hourly charge for their services all contribute to the difference.
A digital marketing coach/consultant may charge between $30 and $300 per hour as their hourly rate.
- SEO Specialist
An SEO specialist specializes in ranking websites on search engine result pages (SERP).
Related job title
Companies or clients wishing to hire entry-level SEO specialists use the following job titles in the various job portals:
- Junior SEO Specialist
- Search Engine Optimization (SEO) Specialist
- SEO marketer
Average Salary
According to payscale, junior SEO specialists typically earn $51K annually, with senior SEO specialists earning $61K in their mid-career and SEO managers earning $64K.
The typical hourly rate for SEO freelancers is $79 for those with less than two years of expertise, and it rises to $140 for those with more experience (more than 10 years).
Skills you need to become a digital marketing specialist
You must be familiar with all SEO tactics and best practices in order to find jobs as an SEO specialist.
Unlike other entry-level digital marketing jobs, SEO specialists do not have the luxury of learning the skills on the job and must know how to deal with SEO in advance.
If you want to work as SEO Specialist, you need to learn the following skills:
- On-Page SEO skills
- Technical SEO skills
- Off-Page SEO skills
- SEO Copywriting skills
- Analytical and reporting skills
- Basic HTML skills
- Good knowledge of significant website CMS
- Basic digital marketing skills
Following an SEO certification program is the quickest and best approach to gaining the necessary SEO skills. You'll receive illustrations and detailed instructions on how SEO actually works in practice, not just in theory, in a good SEO course.
Also, earning your SEO certification can help you stand out when looking for jobs as a Junior SEO without experience because it looks good on your CV.
Typical career path
The following is the typical career path for an SEO specialist:
- Junior SEO Specialist - Has no prior experience and is just getting started with SEO. a Bachelor's degree holder who is also certified in SEO (optional).
- Mid-level SEO Specialist - 1 to 5 years of experience with a strong understanding of SEO and prior experience working on various SEO projects.
- SEO Specialist - SEO experts with a track record of achievement to share and be proud of.
- SEO Director/SEO Manager - the person in charge of a company's SEO department. He/she must have solid HR and management skills in addition to excellent SEO skills.
- SEO Consultant - High-confidence People with many years of experience who provide SEO assistance to businesses and other SEO specialists.
- Content marketing specialist
Content marketing specialist is one of the popular entry-level digital marketing jobs. A content specialist is in charge of conducting research, creating, and editing content for a digital marketing campaign.
This is the career to pursue if you want to earn an entry-level marketing job without prior experience with digital marketing.
The reason for this is that a junior content marketing specialist only needs strong writing skills. If you know how to conduct research and create quality content, you can find work even if you have no prior experience with digital marketing or content marketing.
It should be made clear that a content marketer's duties extend beyond just writing content. You also need other skills to pursue the highest-paying jobs in content marketing (see below for the details).
Related title
When searching for entry-level content marketing specialists to hire, employers use a variety of titles. The most widely used are:
- Content Specialist
- Junior Content Specialist''
- Digital Content Specialist
- Web Content Specialist
- Content Writer
- eCommerce Writer
- Content Marketing Specialist
- Content Marketing Associate
Average Salary
A junior content specialist makes an annual salary of about $35,000. Compared to entry-level digital marketers and SEOs, it's a low wage, but as you move up the content marketing ladder, it can rise to $139K annually.
Source: Reliable Soft
Working as a freelance content writer is a different option from getting a job as a junior content marketing specialist. An excellent freelancer charges $1000 for an article, and depending on how quickly you can write content and how good it is, you can earn more than you would from a traditional job.
You can work from home as a freelancer, and as your clientele grows, you may even launch your own online company.
Skills you need to become a content marketing specialist
A passion for writing is the first quality every content marketing specialist should possess. If you hate writing, content marketing is not the field for you.
Although you might not always need to write the content as your work progresses, content marketing is still not for you if you don't enjoy reading and writing.
Having stated that the abilities and credentials required for entry-level content marketers are:
College Degree - A Bachelor's degree in marketing, journalism, communications, or another field connected to marketing or literature is required to work for a large agency or corporation.
Content marketing certification - This is optional, but strongly advised for those without prior work experience.
A certificate does not mean that you are an expert in content marketing, but from my experience, businesses prefer to choose individuals who have certifications because it demonstrates that the applicant is knowledgeable about the basics and open to learning
Research and writing skills - You may be asked to create content on issues on which you are not specialized on, so knowing how to conduct proper research and write high-quality content is essential. A good command of the English language is also necessary.
SEO copywriting skills - Aside from writing content, you'll also need to know how to make it search engine friendly. This is known as SEO copywriting, and it is a subset of SEO.
Content marketing tools - All content marketing job advertisements demand candidates to be familiar with content marketing tools. The Google keyword tool, Google Search Console, SEMRush, Ahrefs, and Moz are the most popular.
Web analyses and reporting tools - Although knowledge of Google Analytics and Google Data Studio is not necessary, it is an advantage.
Typical career path
A typical content professional's career path is as follows:
- Content marketing specialist (Entry level) - responsible for creating content. Makes around $35K per year.
- Content marketer - running content marketing campaigns and creating content. Content marketers with experience earn about $50,000 a year.
- Content strategist - In charge of developing a content marketing strategy. It has the ability to lead a team of one or more content specialists. It has the potential to earn up to $95K per year.
- Content marketing manager - Earns roughly $98K per year. It is the person in charge of the company's content marketing activities.
- Content marketing director - The role of content marketing director is typical in big companies. In some cases, the annual income can reach $139K.
- Social media manager
A social media manager is an individual who is in charge of a company's social media presence. The social media manager collaborates closely with the digital marketing and content marketing managers to ensure that everything posted on social media is in line with the company's marketing goals.
When you receive an entry-level social media job without experience, you'll be asked to post on numerous social networks such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, and TikTok.
As you progress up the ladder, your responsibilities will include designing social media strategies and analyzing their effectiveness, rather than creating content.
Related job title
So you should type in those keywords on search engines when you are looking for a job because companies searching to hire junior social media managers use these job titles when posting a job:
- Social Media Manager (Entry-Level)
- Junior Social Media Managers
- Social Media Manager Associate
- Social Media Manager Assistant
Average Salary
As a junior social media manager, you can earn roughly $40K per year on average.
Source: ReliableSoft
Skills you need to become social media manager
These are the skills you need if you want to become a social media manager below:
- A bachelor's degree in business, marketing, communications, or a related field is required.
- Instagram, Facebook, Snapchat, TikTok, YouTube, Twitter, Pinterest, LinkedIn, and other popular networks experience.
- Understanding how to advertise on all social media platforms, particularly Facebook.
- Knowledge of social media management tools such as Buffer, ContentStudio, OnlyPult, etc.
- Basic image editing skills and experience with image editing software such as Appy Pie Design, Canva, Photoshop, or similar are required.
- Basic video marketing skills.
- Google Analytics skills
- Excellent content marketing skills
- Basic digital marketing skills
Typical career path
A social media manager's career path is less clear than other entry-level digital marketing jobs.
For social media professionals, there are basically two options. Junior social media managers are responsible for updating social media pages with content, while experienced social media managers run social media campaigns.
For those who enjoy using social media, this is a good job, but there are others (like SEO, digital marketing manager, and content manager) with better career advancement opportunities and higher pay.
- PPC Specialist (SEM)
A PPC specialist, also known as an SEM Specialist or Paid Ads Manager, is in charge of running paid search campaigns on Google, Bing, and other networks.
Employers of PPC specialists are typically digital marketing agencies looking for professionals to manage and optimize their client's PPC campaigns.
Related job titles
Other Job names related to PPC specialists are the following:
- Paid Ads Manager
- Paid Marketing Manager
- Paid Seach Tech
- Entry-Level Paid Search (SEM) Coordinator
- SEM Specialist Trainee
- Digital Advertising Specialist
- Junior Associate, Paid Search
- Junior Online Advertising Specialist
Average Salary
An entry-level Search Engine Marketing Specialist earns around $41K per year on average. It rises to $47,500 per year for mid-career professionals (5-9 years of experience) and then reaches a peak of $56,500 per year (regardless of years of experience).
Source: ReliableSoft
Skills you need to become PPC Specialist
PPC specialists must have the following skills:
- Very good understanding of the various PPC platforms, particularly Google Ads, Bing Ads, and Facebook Ads.
- Keyword research skills using the Google Keyword Tool and other professional tools such as SEMrush, Ahrefs, and others
- Google Analytics and Data Manager skills
- Google Data Studio Knowledge.
The responsibilities
A PPC specialist's work duties include managing and optimizing PPC campaigns. Among the daily responsibilities are:
- Doing keyword research
- Measuring the performance of paid campaigns
- Creating new ads and optimizing existing ads
- Analyzing campaign performance and creating reports
- Doing competitor analysis
Typical career path
Paid advertising specialists have a simpler career path than other digital marketing professionals.
When you start out with no experience, you'll be offered work by senior PPC specialists until you demonstrate your ability to manage campaigns on your own. At this point, you'll be a PPC manager or PPC expert, and you'll do the same task for the remainder of your career.
- Affiliate marketing manager
Affiliate marketing managers are in charge of a company's online affiliate marketing program. While not all businesses have an affiliate program, the demand is lower than for other digital marketing jobs, but the pay is competitive, especially for developing affiliate programs.
Related job titles
If you want to work as an affiliate marketing manager, search for job posts with the following titles:
- Affiliate Manager (Entry-Level)
- Affiliate Marketing Strategist
- Associate Affiliate Manager
Average Salary
Source: ReliableSoft
- A year's salary for an affiliate marketing associate is $46K.
- An entry-level affiliate marketing professional earns roughly $54,000 per year.
- Experienced affiliate marketing managers earn $62K to $71K per year (5 to 9 years of experience) (more than 10 years of experience).
Skills you need to become an affiliate marketing manager
- A bachelor's degree in marketing, communications, sales, or a closely related subject is required
- Excellent understanding of digital marketing
- Excellent understanding of eCommerce marketing
- Good writing skills
- Great communication skills
The responsibilities
An affiliate marketer's responsibilities include promoting the company's affiliate program. By promoting, we mean identifying new affiliate partners and collaborating with them to boost sales.
Big affiliate programs support their affiliate partners personally as a part of their responsibilities as affiliate managers.
Take a look at this screenshot below:
As an associate, you will be taught how to discover new business partners. As you get more experience, you can manage a team of associates or eventually advance to the position of affiliate marketing manager for the company.
Read about:
How Can I Find a Digital Marketing Job Without Experience?
Here are the strategies you will follow to find a digital marketing job even if you don't have experience:
- Develop digital marketing skills
- Pick your career path
- Offer freelancing work, (either free or paid)
- Prepare for an interview
It can seem quite difficult to land your first entry-level job in digital marketing, especially if you have no prior previous work experience.
However, that's okay because none of the digital marketing experts had any prior experience before they started.
The good news is that there are several things you can do to give yourself the abilities and credentials you need, increasing your likelihood of being hired when you apply for jobs.
You may go from a junior to an expert or even manager once you're in the business, earn more money, and deal with the most exciting facets of digital marketing by working hard and receiving additional training.
- Develop digital marketing skills
Developing your digital marketing skills is the first step. You still won't be able to get your first job even if you have a degree in marketing or a closely comparable industry.
Developing your digital marketing skills is the first step. You still won't be able to get your first job even if you have a degree in marketing or a closely comparable industry.
We’ve been hiring entry-level digital marketers for years now, and I can tell you that the last thing we look at is the University degree. The reason is simple. University degrees are good for teaching the theory of digital marketing, but when it comes to real-life scenarios, you need more than that.We don’t expect associates to have the same knowledge and skills as experts, and that’s ok since they have no working experience, but we expect candidates to prove that they are passionate about digital marketing. ~ By ALEX CHRIS.
To be more specific, you cannot submit an application for a job in digital marketing if you don't have a personal website. There isn't a defense.
You shouldn't expect to get hired while also learning how to build websites, write blog posts, manage SEO, etc. With the many online tools and courses available on the Internet, you may quickly develop these skills while attending college or even high school.
Thus, if you want to stand out from other entry-level applicants, prove to your potential employer that you have what it takes to work as a professional in digital marketing.
- Pick your career path
The term "digital marketing" refers to a variety of digital marketing platforms rather than a particular discipline. Every channel has a different career path and set of jobs.
Source: Digital Catalyst
A basic digital marketing team includes the following individuals and job roles (from left to right):
- Digital marketing director > Digital marketing manager > Digital marketing specialist
- SEO director > SEO manager > SEO expert > SEO specialist
- Social media manager > Social media specialist
- PPC director > PPC manager > PPC specialist
- Content Director> Content marketing manager > Content Specialist
- Affiliate marketing manager > Affiliate marketing specialist
As you can see, not all jobs are created equal. Some entry-level jobs pay more and provide more career options, so it's best to select your professional route early on.
Consider the following while making your decision:
- What do you enjoy doing?
- Do you prefer working alone or in a group?
- Do you enjoy writing and developing content, or do you prefer analyzing statistics and making reports?
- Do you like to manage people or keep on the technical side of things?
- Is your primary goal to go up the corporate ladder or to become an entrepreneur and start your own digital marketing agency?
- Offer freelancing work, (either free or paid)
I realize it's difficult to get hired as a digital marketing freelancer if you don't have any experience, but it doesn't mean you shouldn't provide your skills for free. What is the point of doing this?
When applying for a job, having something to talk about that demonstrates your confidence in your abilities will make a tremendous impact.
You should absolutely have your own website and blog, but if you want to take it a step further, you may also create a modest portfolio.
How?
I'm sure you know someone (friends, relatives) who has a website or a company. Offer to do some work for them without being paid. In most cases, no one will deny a free site redesign or a technical SEO review.
Even if you don't have much experience, there are several things you can perform that will help you stand out from the crowd.
Put yourself in the shoes of the employer. Who would you hire: someone with little experience but no desire to learn and explore, or someone who is actively seeking methods to develop and become better?
- Prepare for an interview
Here, I will give you the tips for preparing for the job interview, which is:
- Be on time, whether the interview is in person or online.
- Learn all you can about the firm, such as what services they provide, who the management was when the company was started, and so on.
- When asked a particular question about a digital marketing tactic, don't tell them the theory (they already know it), but rather the actual actions you'd take to fulfill the task.
- Be truthful when you don't have an answer. It is preferable to say 'I don't know' rather than provide an incorrect answer.
- Be true to yourself. There is no need to be worried. If you don't get the job, learn from your mistakes and apply for the next one.
Where to Find Entry-Level Digital Marketing Jobs
There are several websites where you may locate entry-level digital marketing jobs and work for a company remotely (work-from-home jobs), as a freelancer, or in an office with a conventional 9 to 5 schedule.
If you wish to join a company (either remotely or in person), the following are the greatest areas to obtain an entry-level marketing job:
But the best sites to work as a remote freelancer and get clients directly are:
When you apply for the job from any of the above websites, make sure to:
Apply fast - Digital marketing jobs are in high demand right now, and you can expect tens of applications within a few hours of posting a job. Employers may not review all applications if they find what they are looking for, so the sooner you respond, the better.
You can monitor those websites on a daily basis and prepare draft responses based on the requirements of existing job postings. When the time comes to apply, you can adjust your responses and submit your application.
Answer all questions - Read the job requirements carefully and respond to all questions. Employers pay attention to these details. The first impression is important, and if you do not follow their instructions, your application will most likely be rejected.
Be honest - Don't lie when asked to explain your experience. Remember that, in addition to the written application, you must also pass the interview, and if you are discovered lying about your talents or experience, you will not be hired.
How Long Does It Take To Learn Digital Marketing?
I know you might be thinking about how long you are going to acquire digital marketing skills.
The first thing I can say here is, the time it takes to learn digital marketing can vary depending on several factors, including your background knowledge, learning pace, the depth of knowledge you want to acquire, and the specific areas of digital marketing you're interested in.
Some people can gain a basic understanding of digital marketing concepts within a few weeks or months of focused study, while becoming proficient in various digital marketing disciplines typically takes more time and practice.
It's an ongoing field with evolving trends, so continuous learning is essential to stay up to date.
To accelerate your learning, you can consider enrolling in online courses, attending workshops, reading books, and actively engaging in practical projects to apply what you've learned. Hands-on experience and staying updated with industry developments will contribute significantly to your proficiency in digital marketing.
Can I Work in Digital Marketing Without A Degree?
Many beginners think starting a digital marketing job requires a degree certificate to secure a job which is capital NO.
The answer to this question is YES you can secure your digital marketing job without a degree all you need is skills.
You can work in digital marketing without a degree. While a degree is advantageous and may improve your chances of getting hired, the industry of digital marketing places a major focus on skills and experience rather than formal education.
Employers frequently place a premium on practical knowledge, innovation, and a history of successful digital marketing efforts.
Creating a portfolio of your work, obtaining relevant qualifications, and staying current with industry trends will help you exhibit your skills and increase your chances of landing a job in digital marketing.
Conclusion
Working in the digital marketing field is an excellent choice for a career. There are hundreds of entry-level digital marketing jobs available, and demand is always increasing.
A digital marketing specialist is the finest entry-level job for marketing professionals. When compared to other marketing jobs, digital marketing professionals earn greater wages and have more prospects for promotion.
Finally, if find out that entry-level digital marketing jobs will be hard for you to secure due to some procedures, I recommend you to visit the 11 best legit online jobs that pay well for indoor tasks and become your own boss, and if you have any question regarding this article let me know on the comment section.
Generating Link...