Although ActiveCampaign is unquestionably a fantastic customer experience automation tool, the platform isn’t one to rest on its laurels. When landing page capability was added to ActiveCampaign’s current feature set in 2020, the company boosted its game.
ActiveCampaign’s landing page builder, claims to assist customers in creating eye-catching landing pages for applications like Growing their email lists, collecting event signups, or even taking payments for products.
That sounds fantastic until you learn that several landing page builders, including some that are free, offer to perform essentially the same function. If so, does using ActiveCampaign’s landing page builder make sense? Or should you seek out a different landing page?
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Continue reading to learn more about these issues and others in our thorough analysis of ActiveCampaign’s landing page builder.
So ActiveCampaign’s landing page builder is available in the Plus plan and above. You can select from over 55 responsive templates to create an unlimited number of pages. Following that, you can configure web personalization to customize the content of the landing page that users see.
There is also a PayPal integration available for accepting payments through your landing page.
How to Build a Landing Page in ActiveCampaign
If you’re new to ActiveCampaign, you might have trouble finding the landing page builder at first. (It’s hidden on the left sidebar of the ActiveCampaign dashboard, under the “Site” setting.)
However, once you’ve discovered the landing page builder, it’s quite simple to use. The steps for creating a landing page in ActiveCampaign are as follows:
1. Click “Add a new page” in the landing page builder.
2. Choose a landing page template. You can select one of ActiveCampaign’s pre-built templates, a custom template you’ve previously saved, or a completely blank template.
3. Give your landing page a catchy title.
4. To add new content blocks to your landing page, go to the Blocks settings. To rearrange the content blocks on your landing page, click and drag them to the desired location. Of course, you can replace the text and image placeholders in these blocks with your own custom text and images.
5. If you want to include a subscription form on your landing page, use an Inline Form or Pages Form block.
6. Adjust the background, colors, fonts, and font sizes on your landing page using the Theme settings. You can also turn ActiveCampaign’s branding on and off (we recommend turning it off for a seamless brand experience)
7. To customize the mobile view of your landing page, change the viewing mode of the landing page builder from Desktop to Mobile.
8. The landing page builder automatically saves your work, so you don’t have to do manual saves!
9. To undo and redo recent changes to your landing page, use the undo and redo buttons.
10. Publish your landing page once you are happy with it.
11. Finally, spread the word about your landing page. You can promote it on social media, run paid advertisements on it, and so on.
ActiveCampaign Landing Page Templates
ActiveCampaign offers over 55 responsive landing page templates for a wide range of applications, including:
Overall, we like the look of the landing page templates—they’re modern and appealing. Some of these ActiveCampaign landing page templates are also tailored to specific industries. For example, if you work in the fitness or travel industries, ActiveCampaign’s “Cross Trainer” and “Travel” templates may be ideal for you.
If a particular template catches your eye, you can view it in greater detail before deciding whether to use it. Don’t be worried if the template does not contain all of the content blocks you require, or if it contains content blocks you do not require. The landing page builder will allow you to customize the template’s contents.
You can also create your own landing page by starting with a blank template. Furthermore, if you’ve saved previous landing pages as templates, you can easily retrieve these custom templates for use in new ActiveCampaign pages.
If we could suggest one improvement, it would be for ActiveCampaign to categorize its templates. This is due to the fact that certain templates are easily overlooked as you scroll through the current, lengthy list of them. However, this is a minor quibble.
ActiveCampaign Landing Pages Pros & Cons
Here are some of the reasons why ActiveCampaign landing page builder impressed me:
- Countless landing pages
- There is a large selection of attractive and modern-looking landing page templates to choose from
- For your landing page URLs, you can use your own domain
- Comprehensive styling choices for your landing pages
- Mobile style overrides allow you to display your landing page differently on mobile than on desktop
- Web personalization for displaying dynamic landing page content to users, for example, you may want to show users in the United States different content than those in Canada
- Site tracking allows you to keep track of your contacts’ landing page activity and tailor your campaigns accordingly
- PayPal integration is available for selling products through your ActiveCampaign landing page (Stripe is not)
- Save your landing page template for future use
- Search engine optimization (SEO) and social metadata settings for optimizing your ActiveCampaign pages for search engines and social media platforms, respectively
But there are some certain deficiencies in ActiveCampaign email marketing company which they need to improve relating to landing page builder, these are:
- The ActiveCampaign landing page builder is only available on the Plus plan and above, which is a little pricey (starting at $70/month)
- The landing page builder isn’t particularly versatile—you can only arrange blocks within predefined content areas
- The color palette can be difficult to use
- A/B testing is not possible
- Images cannot be linked
ActiveCampaign Landing Page Builder Examples
How have others created landing pages using ActiveCampaign’s landing page builder? Consider the following ActiveCampaign landing page examples.
Startup Valencia
Startup Valencia is a non-profit organization that represents startups in Spain’s Valencian Community. It runs several startup initiatives, but for our purposes, we’ll focus on just one: Capital4Startups.
Startups can use this initiative to submit their project to selected funds and family offices via an ActiveCampaign landing page. This landing page adheres to a common landing page design format, with its hero section including:
- On the left, there is a main headline, a subheading, and a call-to-action button
- On the right, there is an eye-catching image
The majority of the rest of the page is devoted to persuading startups that Capital4Startups is worth applying to. Startup Valencia, for example, has a long list of investment fund partners with whom applicants may be able to collaborate. It also explains how applicants will be matched with investment funds through an automated scoring process.
The landing page concludes with a short footer that summarizes what Capital4Startups is all about, as well as social icons that allow visitors to connect with Startup Valencia on various social platforms.
Previously, Valencia used a different landing page builder to create its landing pages. It switched to ActiveCampaign, however, when the customer experience automation tool released its landing page builder. Since then, Startup Valencia has had the convenience of managing its landing pages and marketing automations in a single location.
Laboratoire Hollis
Perhaps your website is still under construction, but you want to begin marketing your brand anyway. No worries—you can create an ActiveCampaign landing page!
This is exactly what Laboratoire Hollis did when it first opened its doors. While the organic nutritional supplements retailer was still building its website, users could learn more about the company by visiting its ActiveCampaign landing page.
If users wanted to stay in touch, they could use the email form on the landing page to leave their email address. Alternatively, they could go to Laboratoire Hollis’ social media pages and follow the company.
The landing page also makes good use of ActiveCampaign’s video embed feature. With it, Laboratoire Hollis was able to include on its landing page a YouTube video that paid tribute to the extraordinary women in our lives.
When you visit the Laboratoire Hollis’ completed website today, you’ll notice that its color scheme matches that of the company’s ActiveCampaign landing page. Similarly, when you create a landing page in ActiveCampaign, you can customize the colors to match your brand.
Flycast Media
Flycast Media’s sister brand, LeadFly, houses the agency’s lead generation services for commercial cleaning businesses. The agency promotes LeadFly on social media and through Twitter advertising by using an ActiveCampaign landing page.
The LeadFly tagline takes up the entire hero section of the landing page, catching your eye as you scroll down. While you can call the company right away, some people may scroll down to learn more about LeadFly, which is why Flycast Media has filled the landing page with information such as:
- It provides lead generation services to commercial cleaning companies
- Customer recommendations for social proof
- What businesses can expect if they work with the agency
To help interested visitors get in touch, the landing page includes an email form. Flycast Media, on the other hand, has added the same form to the landing page not once, but twice! This move, according to the agency, ensures that “nobody gets lost on smaller touchscreens.”
The agency also shared an interesting fact with us: the email form at the bottom of the landing page converts better than its counterpart above it. When creating your next ActiveCampaign landing page, consider following in the footsteps of Flycast Media and including two email forms!
Benefits Of ActiveCampaign Landing Page
Despite this, we believe it is worthwhile to use ActiveCampaign to create your landing pages because:
- You will have access to additional customer experience automation features such as marketing automation, email newsletters, and customer relationship management (CRM) software. (Read more about these in our comprehensive ActiveCampaign review.) Due to their focus on providing landing page functionality, dedicated landing page builders do not include such features.
- ActiveCampaign can offer a low-cost landing page builder. This feature is only available on the Plus plan and higher. As a result, assuming annual billing, you’ll need to pay at least $49 per month to use ActiveCampaign’s landing page features (and other customer experience automation features mentioned above). However, when compared to dedicated landing page builders, this price point can be quite reasonable. For example, using Landingi or Unbounce will cost you at least $80-$90 per month!
You can also check out our ActiveCampaign alternatives guide to compare other email marketing and CRM tools to ActiveCampaign. Almost every one of them has a landing page builder!
In order to get more value you can watch this video to know how things works exactly’
Conclusion
Overall, ActiveCampaign provides a solid landing page builder for quickly creating attractive landing pages. It is true that it may not be as feature-rich as dedicated landing page builders. However, the web personalization and site tracking features of ActiveCampaign allow you to do some pretty advanced things with your landing pages.
If you already use ActiveCampaign (especially if you’re on the Plus plan or higher), we recommend taking advantage of its landing page builder. After all, you’ll be able to connect your ActiveCampaign pages to your existing customer experience automations to create full sales funnels.
Even if you don’t use ActiveCampaign, the platform’s landing page builder is a good option. This is especially true if you require CRM and customer experience automation features that dedicated landing page builders do not offer.