In this article, we will walk you through to see between NetSuite CRM vs HubSpot CRM which is the best and which one should you pick to manage your business among them.
Modern businesses want to track interactions, manage contacts, and automate workflow. As a result, CRM systems are evolving into a crucial piece of business technology.
These systems connect various channels, customer journey phases, product portfolios, and departments while centralizing customer information in one place.
CRM systems are primarily cloud-based in order to facilitate easier software integration and help businesses get more value out of their data.
CRM sales are expanding quickly. By 2027, the space, according to Fortune Business Insights, will be worth more than $145 million.
However, there are a lot of vendors and products on the market. Oracle NetSuite and HubSpot are two that stand out.
Now let's get to know between Netsuite CRM VS Hubspot what they really mean and what both can offer to modern businesses.
What is Netsuite CRM?
NetSuite CRM assists in creating a unified view of prospects, customers, partners, and vendors. It aims to provide the real-time data sales, marketing, and support teams require to enhance customer experiences and increase sales.
Each module of the NetSuite CRM platform is divided into:
- Customer service management
- Marketing automation
- Partner relationship management
- Sales force automation
- Configure, price, quote (CPQ)
What is Hubspot CRM?
HubSpot is a cloud-based CRM tool that helps businesses enhance their inbound marketing tactics while also integrating and empowering sales activities.
It provides a unified view of distinct customers and market segments through a single pane of glass across various functions and units.
Businesses can combine marketing, sales, customer service, and support tasks using a number of modules or "hubs." Each of these hubs is available separately or as a packaged offering, depending on the needs of the organization.
HubSpot, in contrast to NetSuite, is primarily focused on CRM. It advertises itself as an intuitive CRM with modules for sales, marketing, customer support, and content management (CMS).
One of its most important features is the integration of CRM and the CMS from HubSpot.
Sales Forecasting in NetSuite CRM vs HubSpot
The forecasting tool from NetSuite uses a three-tiered probability system to rank the likelihood of potential sales. It doesn't just rely on automation; it also offers visibility around key performance indicators (KPIs) in a dashboard.
Salespersons can modify forecast parameters to make them more accurate and reflect the situation on the ground. There are many customization options available, as is standard with NetSuite.
While HubSpot provides useful features for sales management, sales pipeline, and forecasting. The breadth of functions offered is a recurring theme in user reviews of HubSpot, which are generally better than those of NetSuite.
More customization options and ways to adjust forecasts for various industries are available in NetSuite. Simply put, HubSpot focuses on making its platform better for all users.
If you look at it very well you will notice that HubSpot wins. Because It makes managing each stage of the sales pipeline easier, it offers just enough customization and gives deals that are still in the works more confidence.
Netsuite CRM vs Hubspot Analytics Comparisons
HubSpot wisely embeds analytics in its marketing hub. Users can now monitor trends in sales pipelines, page performance, and website traffic. Organizations can track customer engagement levels across different customer segments and brand sentiment using some analytics features.
NetSuite Analytics is a separate tool that can offer analytics to the CRM, ERP, and other areas of the vast NetSuite universe. Although it has excellent analytics capabilities, the need to adopt a separate tool for CRM analytics will raise overall costs.
HubSpot comes out on top for those who simply want to extract valuable analytics from their CRM data. NetSuite will win if an analytics engine that can merge inputs from the organization's ERP, CRM, BI, HCM, and other systems is required.
Email Marketing Comparisons Between Netsuite CRM vs Hubspot
HubSpot does a great job in terms of email marketing. Salespeople can easily incorporate their preferred sales and marketing documents into emails they send to prospects because the platform notifies users when leads interact with email and content.
Additionally, users can develop templates based on the emails that received the best response. HubSpot generates metrics about email campaign engagement rates automatically for various campaign components.
NetSuite enables the management of complete email marketing campaigns using database management, segmentation, personalization, and auto-unsubscribe features
This platform aims to simplify lead qualification and conversion by making it simple to track activity and signs of buyer readiness through email marketing. In order to route relevant leads to the appropriate salespeople, NetSuite includes landing pages and forms that funnel data to a larger CRM database.
Netsuite CRM vs HubSpot: Support and Usability
HubSpot’s users are complimentary of the platform’s ease of use. Regardless of the other platforms users want to use or integrate with HubSpot, the company offers hundreds of different integrations to make life simple.
HubSpot’s free tier offers support via community discussion forums, which, while helpful, is less effective during a crisis.
Paid subscribers receive access to the community, email, and chat support, and the more expensive subscription tiers also include phone support. Higher levels of support are typically welcomed by those who are willing to pay for them.
Netsuite also has nice marks for customer service and the user-friendliness of its platform. Although it has a good selection of software platform integrations, HubSpot has much more. Because NetSuite goes far beyond CRM, its platform might be too complicated for users who only require the most fundamental CRM features.
The number of users that each platform can support concurrently is another point of contention; HubSpot can support 1,000 users or more, whereas NetSuite can manage 100 users.
In light of this difference, HubSpot's usability and support are better suited for a wider range of needs than NetSuite's.
Netsuite CRM vs Hubspot: Pricing Plans
Although NetSuite does not list prices for its CRM platform, HubSpot's average monthly cost of $129 per user is more reasonable.
Additionally, users might end up paying more for modules like analytics. Although the business does provide a free product tour for potential customers, there is neither a free version nor a free trial.
HubSpot, unlike NetSuite, provides a restricted free edition for potential customers who aren't yet ready to commit or can't afford a paid subscription.
Alternatively, businesses on a tight budget might find the $50/monthly basic version of its Sales Hub, which includes two users, to be the ideal fit. Professional versions cost more but come with more users; the most expensive edition costs more than $1000 per month for ten users.
HubSpot prevails in terms of pricing due to its adaptability and low cost of entry.
Netsuite CRM vs Hubspot Which To Go For?
Anyone who already uses other components of the complete NetSuite package should choose NetSuite CRM. It makes sense to include NetSuite CRM if they already use NetSuite for HCM or ERP, for example. With each additional module, package discounts rise, and platform integration built-in will make access and reporting requirements more convenient
Likewise, businesses that have already made significant investments in Oracle software or the Oracle Cloud should probably stick with NetSuite.
Focusing on a single software stack or product suite offers benefits such as integration, discounts, and access to a wider variety of data inputs, parameters, and analysis.
HubSpot is advised to any company outside of the Oracle/NetSuite user periphery. It is a good option for mid-size and large organizations in particular because of its sharp focus on CRM.
HubSpot should be preferred by organizations with a lot of content.
Due to its CMS capabilities, those who produce a lot of content for sales and marketing will value the integration and automation opportunities that CMS and CRM provide.
However, if the business already has a sizable WordPress following, users might not want to switch to HubSpot's CMS.
The number of users who might want to access the system concurrently is yet another aspect to take into account.
Any sales team that expects more than that should gravitate toward HubSpot because NetSuite has a maximum capacity of about 100 users at once.